Privacy Policy – williamhills-uk.com
Your privacy matters to us. This Privacy Policy explains how williamhills-uk.com collects, uses, stores, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our platform, you consent to the data practices described in this policy. We are committed to full transparency — if you have any questions about how your information is handled, our Data Protection team is available via the contact details at the end of this page. We review and update this policy regularly.
Data We Collect
When you use williamhills-uk.com, we may collect the following categories of personal data:
- Identity data – full name, date of birth, username
- Contact data – email address, phone number, postal address
- Financial data – payment method details, transaction history
- Technical data – IP address, browser type, device identifiers
- Usage data – pages visited, bets placed, session duration
- Verification data – copies of ID documents submitted for KYC
Legal Basis for Processing
We process your personal data on the following legal grounds under UK GDPR:
- Contractual necessity – to provide and manage your account and services
- Legal obligation – to comply with UKGC licensing, AML, and KYC requirements
- Legitimate interests – to prevent fraud, improve services, and ensure platform security
- Consent – for marketing communications, which you may withdraw at any time
Cookies & Tracking
We use cookies and similar tracking technologies to enhance your experience on williamhills-uk.com. Cookies help us remember your preferences, analyse traffic, and deliver relevant content.
Types of Cookies We Use
We use essential cookies (required for the site to function), analytics cookies (to understand usage patterns), and marketing cookies (to serve relevant promotions). You can manage your cookie preferences at any time via our Cookie Settings panel.
Data Sharing & Third Parties
We do not sell your personal data. We may share your data with trusted third parties only where necessary, including:
- Payment processors to handle deposits and withdrawals
- Identity verification providers for KYC compliance
- Regulatory authorities (e.g. UKGC, HMRC) where legally required
- IT and security service providers under strict data processing agreements
Data Retention
We retain your personal data for as long as your account is active and for a minimum of 5 years after account closure, as required by UK anti-money laundering regulations. After the retention period expires, your data is securely deleted or anonymised.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access – request a copy of the data we hold about you
- Right to rectification – correct inaccurate or incomplete data
- Right to erasure – request deletion of your data where applicable
- Right to restrict processing – limit how we use your data
- Right to data portability – receive your data in a structured format
- Right to object – opt out of processing based on legitimate interests
To exercise any of these rights, contact our Data Protection Officer via the Help Centre on williamhills-uk.com.
Security & Contact
We implement industry-standard security measures including SSL encryption, two-factor authentication, and regular security audits to protect your data. Despite these precautions, no system is entirely risk-free. If you believe your data has been compromised, contact us immediately. For all privacy-related enquiries, please reach out to our Data Protection Officer through the Help Centre at williamhills-uk.com.